One Simple Strategy to Get Great Google Reviews

One Simple Strategy to Get Great Google Reviews

Don’t get screwed – get reviewed! Google reviews can make or break your business, making your online reputation your most valuable marketing asset, and customer reviews drive that reputation. The single best thing that you can do for your business is to identify...
Local Marketing: The Positive Power of B2B Referrals

Local Marketing: The Positive Power of B2B Referrals

Building a successful local marketing strategy isn’t just about connecting and engaging with customers who buy your stuff. It’s also about tapping into the positive energy of a prime source of referrals that can help you increase sales and growth: Your fellow small...
The Power of “We Believe” Marketing Statements

The Power of “We Believe” Marketing Statements

As fellow business owners, I bet we’re a lot alike. We’re people who’d like to be able to flip a switch and bring 100 new, loyal, ready-to-buy customers through your front door, or, for those of us in the service business, to be invited to come through 100 new...
12 Small Business Marketing Stories You Can Tell – Today

12 Small Business Marketing Stories You Can Tell – Today

The research is in, the data continues to confirm that people like Marketing Stories, not Ads. Because of this, stories are very effective for small business in particular. Humans are wired for story; it’s how we have communicated since the dawn of civilization....
Business Change? Adapt or Die. Like Solar.

Business Change? Adapt or Die. Like Solar.

What happens when your customers change, your prospects change and marketing changes? Well, if you stubbornly remain the same and cling to the same old strategies, You Die. Plain and simple. There are entire segments of massive businesses that are going to hell...