The Power of “We Believe” Marketing Statements
As fellow business owners, I bet we’re a lot alike. We’re people who’d like to be able to flip a switch and bring 100 new, loyal, ready-to-buy customers through your front door, or, for those of us in the service business, to be invited to come through 100 new customer doors.
Before we get started … let me say this; YOU’RE MY HERO!
After 30 years as the marketing guy, I know local business owners are the life blood of our economy and the #1 way we grow jobs and our communities.
Here’s the question … Do you have a turn-key, reliable, and economical system to bring more prospects through your front door – when ever you need or want them?
Do your customers stay loyal to you? Do you have the systems in place, to bring people back through your front door – for less than a buck?
Here’s the deal; There are only 3 marketing fundamentals that matter:
1. Getting Attention – Finding the best prospects for your business, and getting them through your front door.
2. Engaging people – Building relationships with new prospects and existing customers
3. Monetizing – Selling something, turning the work you did in steps 1 and 2 into money-in-the-bank.
So, here’s a second question; Is your marketing currently Frustrating? Expensive? Time Consuming? Complicated?
It doesn’t have to be.
Once you learn and implement these critical business survival fundamentals – understanding these cornerstones, business is fun again – less stress, more money, more time.
•Finding the right people
•Engaging them with the right messages
…and turning that into money.
These 3 skills are the foundations of the Neighborhood Marketing System – that’s what we do, build local marketing systems for you – but for starters, lets focus on…
Engagement — Building a little relationship with people; prospects on their way to your cash register. Relationshipping isn’t selling – there’s a time and place for both, and it’s always a good plan to start with the level of trust you get with a bit of friendly education. With some simple materials, you can become known as the local expert and people become willing to share that expertise – and buy from the expert.
Creating these educational tools (and marketing materials) takes an investment of time and one of the questions I often get is; How do I create marketing assets that can be used over and over with a plan – instead of just buying one time ads that disappear like smoke – into the wind.
We’re all about creating permanent marketing assets and skills that serve you for a long time, months, even years. I’m going to share what I believe is the foundational piece to all marketing, the concept of “WHAT WE BELIEVE”
So – let me ask you a question;
Do people really know what your company stands for?
Do they know what you Believe?
I don’t mean the stuff on your website “about” page – everyone has that, and it’s all about you – newsflash; nobody cares about you, they really just care about themselves (if you don’t believe that – go look at Facebook) but – they do care about what you can do for THEM.
Instead of saying “we’re wonderful, we’ve been around 40 years, we did this, we did that” tell them what you believe and why it matters to them. “We Believe” is all about the customer so it grabs their attention and sucks them in.
Belief statements are compelling when written, you’re going to use this on your website, on your Facebook page, your emails, every communication with your customers; “Since We Believe in this ____, we’ve done that ___”
Here’s an example of how fun and engaging this can be ; (Hair Salon “We Believe” Video Example)
A simple set of “We Believe” statements made into a video is a win on many levels – your prospects get to know you, your happy customers get closer to you and have something they can share with their friends, and your staff wins – as they begin to integrate these beliefs, it becomes part of your company culture, keeping things light and fun while keeping people focused on “how we treat customers”.
These simple videos can be used again and again into the future. You’ll use the Belief statements in just about every form of marketing and communication you do. That is a LOT of mileage out of one video … in marketing speak; “multi-purposing content”.
This is important; When you take a stand, people take notice. So, let them know where you stand.
Those are a few ways to use your We Believe video – for the long term.
I’ve made a downloadable step-by-step cheat sheet – grab it so you can start discovering and writing down your own belief statements.
This simple concept, done well, will transform your marketing into something fairly meaningful and quite profitable.
if you’d like to know how to build your marketing system – so instead of wasting time and money, you have a solid plan and foundation in place, you might want to talk to us some more.
But first – Download the PDF, the ‘cheat sheet’ that’ll help you uncover your Belief Statements – and then, book a call with me – in 15-20 minutes, I’ll help you discover at least 3 Belief statements and show you how to easily integrate them in your business – and I’m happy to do the call for free – because …
I believe your marketing can be simple; just do three things;
•Build Engagement and
Meet people, talk to people and sell them something.
This simple concept is extremely flexible and gives you a hook in your marketing – extremely useful, especially in your local market. Keep playing around with it, nothing’s written in stone and the whole process can continue to evolve.
It just take a little thought and a little enthusiasm.
Until next time, Keep on “We Believing” – you’ll walk a little faster, smile a little wider and sell more!