SOCI@L STORIES BLOG

One Great Marketing Idea After Another

Business Change? Adapt or Die. Like Solar.

What happens when your customers change, your prospects change and marketing changes? Well, if you stubbornly remain the same and cling to the same old strategies, You Die. Plain and simple. There are entire segments of massive businesses that are going to hell...

12 Small Business Marketing Stories You Can Tell – Today

The research is in, the data continues to confirm that people like Marketing Stories, not Ads. Because of this, stories are very effective for small business in particular. Humans are wired for story; it’s how we have communicated since the dawn of civilization....

3 Marketing Stories Every Small Business Must Tell

As a small business owner, did you know there are 3 critical marketing stories you must be telling to turn your prospects into customers? Marketing stories are so important now, especially for small business, because traditional marketing doesn’t work like it used to...

Kelly-the-Barber; Story Marketing from the Barber Chair

Have you ever gone to have your hair cut and walked away feeling mentally refreshed - and looking good? I have the coolest Barber, she’s like a therapist with scissors; she’s curious about what’s going on, interested in what I’m up to and she’s always got a story to...

PokemonGo; a Breath of Sanity and a Taste of Fish

In the midst of the PokemonGo craze, lets take a moment to discover the true meaning of Poke - the one closest to my heart. Well, closest to my stomach. We talk a lot (on the blog and in our trainings) about small business marketing - and restaurant marketing in...

Snapchat for Business Stories

The first thing we think of when someone says "Snapchat" isn't generally "Business Marketing" - but it should be because it's new, hot and, especially if you're targeting the under 30 crowd, a wide open opportunity for interesting, useful and entertaining business...

Pokemon Go Picks Up Where Foursquare Failed

Location based advertising, aimed at small business, was one of the strategic pillars of Foursquare over a decade ago when the SoLoMo (Social Local Mobile) pioneer was growing rapidly with early adopters, Pokemon Go may be an entirely different story. Over a hundred...

Is Your C.O.I. Killing Your Business?

As small business owners, we’ve been hammered to focus on the R.O.I., or Return On Investment, on nearly everything we do. What so often get’s overlooked though is the far more deadly C.O.I, or Cost Of Inaction - what are we missing because we don’t do something? Last...

Story Marketing Tips for Small Business

Story marketing is a natural way for SMB to connect with customers and prospects on a level that big companies just can't. Stories are how we make sense of what’s happening around us, it’s how we explain things to ourselves and others. Story is how we process,...

How to Send Emails Like a Pro [Infographic]

Bringing Social Media and Email Marketing Together You run both social media and email marketing campaigns, but they’re always independent of one another. No longer. Now you can integrate your social media and email to support both sides. Check out these tips for...

7 Tips That Will Improve Your Google Search Results

How often are you using Google search in a given day? Are you just typing a word or phrase into the search bar and choosing the closest result to your query? When it comes to searching on Google - we all know how to do the basic keyword search. But did you know that...

Google + Wikipedia = Local Search Superpower

What do Google and Wikipedia have to do with local search? As it turns out, they have quite a lot to do with it. You already know that everything you do to make local search work for your prospects and customers helps your business get seen and shared and talked about...

Google Wants to Come Home

As voice search and virtual assistants like Amazon's Echo or Apple's Siri, have become more conversational, they have become more user-friendly and more mainstream. In December 2015, Search Engine Land reported on a survey MindMeld released showing positive growth in...

How To Optimize YouTube Videos To Generate More Leads

Video marketing, particularly through YouTube, should be an integral part of every local marketing campaign. Videos are one of the most powerful marketing tools available for increasing brand awareness and generating leads. Their importance is even greater when it...