by Mike Wolpert | May 16, 2017
The research is in, the data continues to confirm that people like Marketing Stories, not Ads. Because of this, stories are very effective for small business in particular. Humans are wired for story; it’s how we have communicated since the dawn of civilization....
by Mike Wolpert | May 10, 2017
As a small business owner, did you know there are 3 critical marketing stories you must be telling to turn your prospects into customers? Marketing stories are so important now, especially for small business, because traditional marketing doesn’t work like it used to...
by Mike Wolpert | Aug 2, 2016
Have you ever gone to have your hair cut and walked away feeling mentally refreshed – and looking good? I have the coolest Barber, she’s like a therapist with scissors; she’s curious about what’s going on, interested in what I’m up to and she’s always got a...
by Mike Wolpert | Jul 28, 2016
Our stories compel us to do What We Do. They are what we are made of. Our stories are not “about us”, they are who we are. Story Marketing is powerful because our stories inspire us and they inspire others to become our customers, they inspire customers to become more...
by Mike Wolpert | Jul 23, 2016
In the midst of the PokemonGo craze, lets take a moment to discover the true meaning of Poke – the one closest to my heart. Well, closest to my stomach. We talk a lot (on the blog and in our trainings) about small business marketing – and restaurant...
