Story Marketing Tips for Small Business

Story Marketing Tips for Small Business

Story marketing is a natural way for SMB to connect with customers and prospects on a level that big companies just can’t. Stories are how we make sense of what’s happening around us, it’s how we explain things to ourselves and others. Story is how we process,...
How to Send Emails Like a Pro [Infographic]

How to Send Emails Like a Pro [Infographic]

Bringing Social Media and Email Marketing Together You run both social media and email marketing campaigns, but they’re always independent of one another. No longer. Now you can integrate your social media and email to support both sides. Check out these tips for...
Google + Wikipedia = Local Search Superpower

Google + Wikipedia = Local Search Superpower

What do Google and Wikipedia have to do with local search? As it turns out, they have quite a lot to do with it. You already know that everything you do to make local search work for your prospects and customers helps your business get seen and shared and talked about...
How To Optimize YouTube Videos To Generate More Leads

How To Optimize YouTube Videos To Generate More Leads

Video marketing, particularly through YouTube, should be an integral part of every local marketing campaign. Videos are one of the most powerful marketing tools available for increasing brand awareness and generating leads. Their importance is even greater when it...
Mobile Local Search is Key for Small Business

Mobile Local Search is Key for Small Business

Mobile local search is a key part of online marketing strategy for small business owners. As search engines and social media become more integrated, it’s getting easier (and faster) for consumers to make purchases. And search isn’t just for Google anymore....
3 Ways Google Loves Local Mobile

3 Ways Google Loves Local Mobile

In 2015, Google changed how it displays its top results for local search. It used to be that when you searched for a local business, Google would serve up the top 7 results at the top of the page. This came to be known as the “7-Pack” – and these spots were...