Expert #2

Expert #2

Be the Local Expert   —  If you’re good at what you do, don’t be a braggart, be an expert – because people like to do business with the expert. Are you’re running your own business? Do you have a front door and you’d like more people walking through it...
The Power of “We Believe” Marketing Statements

The Power of “We Believe” Marketing Statements

As fellow business owners, I bet we’re a lot alike. We’re people who’d like to be able to flip a switch and bring 100 new, loyal, ready-to-buy customers through your front door, or, for those of us in the service business, to be invited to come through 100 new...
12 Small Business Marketing Stories You Can Tell – Today

12 Small Business Marketing Stories You Can Tell – Today

The research is in, the data continues to confirm that people like Marketing Stories, not Ads. Because of this, stories are very effective for small business in particular. Humans are wired for story; it’s how we have communicated since the dawn of civilization....
Business Change? Adapt or Die. Like Solar.

Business Change? Adapt or Die. Like Solar.

What happens when your customers change, your prospects change and marketing changes? Well, if you stubbornly remain the same and cling to the same old strategies, You Die. Plain and simple. There are entire segments of massive businesses that are going to hell...