The Power of “We Believe” Marketing Statements

The Power of “We Believe” Marketing Statements

As business owners, I bet we’re a lot alike; We’d like to be able to flip a switch and bring 100 new, loyal, ready-to-buy customers through the front door, or, for those of us in the service business, to be invited to come through 100 new customer doors. Before...
12 Small Business Marketing Stories You Can Tell – Today

12 Small Business Marketing Stories You Can Tell – Today

The research is in, the data continues to confirm that people like Marketing Stories, not Ads. Because of this, stories are very effective for small business in particular. Humans are wired for story; it’s how we have communicated since the dawn of civilization....
Business Change? Adapt or Die. Like Solar.

Business Change? Adapt or Die. Like Solar.

What happens when your customers change, your prospects change and marketing changes? Well, if you stubbornly remain the same and cling to the same old strategies, You Die. Plain and simple. There are entire segments of massive businesses that are going to hell...
Story Marketing Tips for Small Business

Story Marketing Tips for Small Business

Story marketing is a natural way for SMB to connect with customers and prospects on a level that big companies just can’t. Stories are how we make sense of what’s happening around us, it’s how we explain things to ourselves and others. Story is how we process,...
How to Send Emails Like a Pro [Infographic]

How to Send Emails Like a Pro [Infographic]

Bringing Social Media and Email Marketing Together You run both social media and email marketing campaigns, but they’re always independent of one another. No longer. Now you can integrate your social media and email to support both sides. Check out these tips for...
Google + Wikipedia = Local Search Superpower

Google + Wikipedia = Local Search Superpower

What do Google and Wikipedia have to do with local search? As it turns out, they have quite a lot to do with it. You already know that everything you do to make local search work for your prospects and customers helps your business get seen and shared and talked about...