Snapchat for Business Stories
The first thing we think of when someone says "Snapchat" isn't generally "Business Marketing" - but it should be because it's new, hot and, especially if you're targeting the under 30 crowd, a wide open opportunity for interesting, useful and entertaining business...
Pokemon Go Picks Up Where Foursquare Failed
Location based advertising, aimed at small business, was one of the strategic pillars of Foursquare over a decade ago when the SoLoMo (Social Local Mobile) pioneer was growing rapidly with early adopters, Pokemon Go may be an entirely different story. Over a hundred...
Is Your C.O.I. Killing Your Business?
As small business owners, we’ve been hammered to focus on the R.O.I., or Return On Investment, on nearly everything we do. What so often get’s overlooked though is the far more deadly C.O.I, or Cost Of Inaction - what are we missing because we don’t do something? Last...
Story Marketing Tips for Small Business
Story marketing is a natural way for SMB to connect with customers and prospects on a level that big companies just can't. Stories are how we make sense of what’s happening around us, it’s how we explain things to ourselves and others. Story is how we process,...
Facebook Newsfeed Changes (again) Means Storytelling More Important Than Ever for Business
Like a California earthquake on the San Andreas Fault (its biggest) the state of social media was just shaken yet again and the epicenter was in Menlo Park CA with it’s biggest player, Facebook. And, just like a California earthquake, it comes as no surprise that...
How to Send Emails Like a Pro [Infographic]
Bringing Social Media and Email Marketing Together You run both social media and email marketing campaigns, but they’re always independent of one another. No longer. Now you can integrate your social media and email to support both sides. Check out these tips for...