Expert #2

Expert #2

Be the Local Expert   —  If you’re good at what you do, don’t be a braggart, be an expert – because people like to do business with the expert. Are you’re running your own business? Do you have a front door and you’d like more people walking through it...
Local Marketing: The Positive Power of B2B Referrals

Local Marketing: The Positive Power of B2B Referrals

Building a successful local marketing strategy isn’t just about connecting and engaging with customers who buy your stuff. It’s also about tapping into the positive energy of a prime source of referrals that can help you increase sales and growth: Your fellow small...
The Power of “We Believe” Marketing Statements

The Power of “We Believe” Marketing Statements

As business owners, I bet we’re a lot alike; We’d like to be able to flip a switch and bring 100 new, loyal, ready-to-buy customers through the front door, or, for those of us in the service business, to be invited to come through 100 new customer doors. Before...
Kelly-the-Barber; Story Marketing from the Barber Chair

Kelly-the-Barber; Story Marketing from the Barber Chair

Have you ever gone to have your hair cut and walked away feeling mentally refreshed – and looking good? I have the coolest Barber, she’s like a therapist with scissors; she’s curious about what’s going on, interested in what I’m up to and she’s always got a...