Be the Local Expert — If you’re good at what you do, don’t be a braggart, be an expert – because people like to do business with the expert.
Are you’re running your own business? Do you have a front door and you’d like more people walking through it – or would you like to be invited to come through the front door of more prospects?
You’re a Local Business Super Hero – hero to your customers, your community, your family – you make it happen, and to keep making it happen, we all need a flow of new prospects and customers through the door.
To do that, you need just three marketing super powers; the ability to attract people, engage them in a little relationship and turn that into money. Meet People, Talk to people, sell them something. People get to know, like and trust you faster when you’re great at what you do, when you’re the expert.
When people think of you as the “Local Expert”, they instantly become more comfortable and likely to buy from you, it’s human nature to want (and trust) the “Best” – and – you get that position by helping people better understand the solutions to their problems.
Here are 3 Simple Things you can do to establish yourself as the Expert in your industry, Go-To person in town, no matter what you do or sell.
First; FAQ’s; Be The Answer Woman
Our customers have problems that they need solved, so of course they have questions about that.
What are the 3 most Frequently Asked Questions that you hear over and over?
Write them down and then answer each in a paragraph or two. Most people have the same questions I do, by answering them you accomplish several things; you give me something valuable (help) which I like, you prove your expertise in a way that helps me trust you and you’ve explained what you do in a completely relevant way; how you’ve solved someone elses problems.
Second; Share Your Customers Results
Don’t tell me what you Can do, tell me what you Did do for someone kind of like me, so I can relate.
Nothing speaks louder about you, than the words of others;
Do you have nice reviews or testimonials? Share those, amplify those, or – tell us the story of your customers success;
“Mary came in with this problem, we worked with her to create this solution, she experienced this transformation; her life was better in this specific way”. You’re excited about her results. This matters because as soon as I listen to a story about your customer, I step into her shoes and I feel what that could be like for me. Since it’s a real life story, it’s completely credible, way better than a list of claims and promises.
Third; Tell Us Why.
We want to know about you, but not like an ad. People love the backstory … Tell me WHY you do what you do.
What Beliefs Do You Have about your customers, about your product, about the difference you make doing this cool thing-you-do? What makes you tick? How do the stresses and successes of your clients make you feel? And then, How does this relate back to me?
Don’t forget the most important thing; You’re Local, You’re My Neighbor.
Once I understand that, I’m more inclined to pay attention to you and start getting to know you because, when my friends or neighbors are happy doing business with you, it’s easier for me to trust you and when I realize that you have the answers to my questions, I get that you can probably solve my problem as well – because you’re the Local Expert.
The more prospects can come to Know, Like and Trust You, the more customers you’ll have walking in the front door – simple. By taking action, by going through these simple exercises and writing it all down, you have 3 (or more) blog posts, you have 3 (or more) great posts for Facebook (that people might actually share) and you have 3 scripts for simple videos (yes, doing them on your phone is totally fine) – just smile at the camera, answer the FAQ’s, (and tell the customer’s story and tell me about your Why story) now you have plenty things to share and post on social media to get the attention of new customers.
I’ve got an Free Report with on this and an action plan for you – grab it through the link at Social Jumpstart .com
Finally; Don’t forget the end; always end your expert marketing pieces with a call to action. It doesn’t have to be “Buy Now” (probably shouldn’t be) but you should always ask for some sort of action – moving towards a close – “Can we help you solve that problem? Give us a call!”
If you do nothing else marketing-wise this week, these 3 things will give you a major ‘Expert’ win – and marketing assets that you can use again and again.
So, here’s my question;
Can We Help You Solve Your Marketing Problems? Can we help you make your marketing work?
If you’d like a few more ideas, an invite to our next private Marketing Mastermind, or the inside scoop on our “Next 100 Customers” marketing program, drop me an email or give me a call and we’ll make it happen!
> Mike @ SocialJumpstart .com <
Until next time,
Be the Expert, keep telling them what you know and they’ll keep buying what you sell!