Local Marketing: The Positive Power of B2B Referrals

Local Marketing: The Positive Power of B2B Referrals

Building a successful local marketing strategy isn’t just about connecting and engaging with customers who buy your stuff. It’s also about tapping into the positive energy of a prime source of referrals that can help you increase sales and growth: Your fellow small...
The Power of “We Believe” Marketing Statements

The Power of “We Believe” Marketing Statements

The Power of “We Believe” Marketing Statements As business owners, we’d all like to be able to flip a switch and bring 100 new, loyal, ready-to-buy customers through the front door, or, for those of us in the service business, to be invited to come through...
Kelly-the-Barber; Story Marketing from the Barber Chair

Kelly-the-Barber; Story Marketing from the Barber Chair

Have you ever gone to have your hair cut and walked away feeling mentally refreshed – and looking good? I have the coolest Barber, she’s like a therapist with scissors; she’s curious about what’s going on, interested in what I’m up to and she’s always got a...
PokemonGo; a Breath of Sanity and a Taste of Fish

PokemonGo; a Breath of Sanity and a Taste of Fish

In the midst of the PokemonGo craze, lets take a moment to discover the true meaning of Poke – the one closest to my heart. Well, closest to my stomach. We talk a lot (on the blog and in our trainings) about small business marketing – and restaurant...
Pokemon Go Picks Up Where Foursquare Failed

Pokemon Go Picks Up Where Foursquare Failed

Location based advertising, aimed at small business, was one of the strategic pillars of Foursquare over a decade ago when the SoLoMo (Social Local Mobile) pioneer was growing rapidly with early adopters, Pokemon Go may be an entirely different story. Over a hundred...