by Mike Wolpert | Mar 2, 2018
The Power of “We Believe” Marketing Statements As business owners, we’d all like to be able to flip a switch and bring 100 new, loyal, ready-to-buy customers through the front door, or, for those of us in the service business, to be invited to come through...
by Mike Wolpert | Aug 2, 2016
Have you ever gone to have your hair cut and walked away feeling mentally refreshed – and looking good? I have the coolest Barber, she’s like a therapist with scissors; she’s curious about what’s going on, interested in what I’m up to and she’s always got a...
by Mike Wolpert | Jul 28, 2016
Our stories compel us to do What We Do. They are what we are made of. Our stories are not “about us”, they are who we are. Story Marketing is powerful because our stories inspire us and they inspire others to become our customers, they inspire customers to become more...
by Mike Wolpert | Jul 23, 2016
In the midst of the PokemonGo craze, lets take a moment to discover the true meaning of Poke – the one closest to my heart. Well, closest to my stomach. We talk a lot (on the blog and in our trainings) about small business marketing – and restaurant...
by Mike Wolpert | Jul 15, 2016
Location based advertising, aimed at small business, was one of the strategic pillars of Foursquare over a decade ago when the SoLoMo (Social Local Mobile) pioneer was growing rapidly with early adopters, Pokemon Go may be an entirely different story. Over a hundred...
