by Mike Wolpert | Mar 17, 2013
What’s ROR? It’s Return on Relationship. ROR is also the title of a refreshing concept and a terrific new book from Ted Rubin and Kathryn Rose. A quick and insightful read – Return on Relationship speaks perfectly to how social media has so quickly changed customer...
by Mike Wolpert | Feb 10, 2013
Ok – we’re all about small business. But sometimes it is good to take a look at big business to see what is keeping them up at night and where their priorities fall and take a pulse of market trends and over 1700 CEO’s can’t be wrong about social media....
by Mike Wolpert | Jan 1, 2013
The Rose Parade, dozens of football games and more hangovers than usual – every New Year starts out with these staples and traditions including, of course, the New Year’s Resolutions list. There are no shortage of resolutions lists out there for the small...
by Mike Wolpert | Dec 28, 2012
We’ve talked about the importance location marketing with Google Plus and Yelp too. Now Facebook is enhancing its location based information with its new “Nearby” feature and this will mean big opportunities for your small business. But you have to get in the game!...
by Mike Wolpert | Dec 17, 2012
Well, we’re into the home stretch for the B2C small business retailers and others looking to make the most of the holiday shopping season and end the year on a strong sales note. The small business holiday season started strong with the annual American Express Small...
by Mike Wolpert | Dec 10, 2012
Let’s take quick look at the state of small business social media marketing. A recent Forrester study has some startling results showing many small businesses are still not adapting to the advantages and power of social media and social marketing. The study,...
