The Social Sales Funnel
Guest Post by Nick Rojas, a business consultant and journalist from Los Angeles. Follow him on Twitter @NickARojas. It’s well understood by now that the entire process of sales has been completely revolutionized by social media. Before, access to consumers was limited...
Mike Wolpert: Social Storytelling is the New Marketing
Everybody loves a story. And everybody has a story to tell. Which is why social storytelling is the new marketing. It gives small business owners and entrepreneurs a valuable way to connect with customers that moves their relationship well beyond a simple...
5 Ways to (Re)Create Original Content for Pinterest
For any business owner, Pinterest is about sharing original, brand-focused storytelling content to drive sales. But you’re convinced that your hectic schedule just doesn’t give you enough time to create original content. Why not take a moment and check out the...
Setting the Scene: The Visual Appeal of Storytelling for Business
Since the dawn of the Jedi, when a golden god captivated his audiences with tales of good versus evil, storytellers have continued to be a vital part of our world. They remind us of who we are, binding us through history, a sense of destiny and above all, meaning. In...
