Everybody loves a story. And everybody has a story to tell. Which is why social storytelling is the new marketing. It gives small business owners and entrepreneurs a valuable way to connect with customers that moves their relationship well beyond a simple “Like”. It invites the customer in and allows the business owner to share their “why” on a human level. The best part is that any small business owner can start telling their story today.
Mike Wolpert, founder of Soci@l Jumpstart, recently gave a presentation on social storytelling that gives clear insight into how this form of marketing is already sitting in the pocket of nearly every small business owner. No advertising budget required. Creating an engaging and memorable visual narrative for your customers is as easy as pressing play.
Enjoy the video clip of Mike’s presentation below, created by our friends at San Francisco Small Business Week. We hope it sparks the storyteller in you. Let us know what you come up with!