Guest Post by Nick Rojas, a business consultant and journalist from Los Angeles. Follow him on Twitter @NickARojas.
It’s well understood by now that the entire process of sales has been completely revolutionized by social media. Before, access to consumers was limited not only to business hours, but often to the time they spent physically in the store. Now, new social media tools give unparalleled and unprecedented access to consumers, no matter where they are.
This revolution has enabled many brands to build a thriving online community that works for them. With some nurturing and productive dialogue, one-time customers have been transformed into loyal fans and brand evangelicals that even do the sales work for you. Is this a dream?
How does it happen? Luckily for brands, sales technology has developed apace with social technology. Social recommendation and reviews have emerged to supplement traditional advertising, which is increasingly viewed as misleading and dishonest.
Community building tools help social marketers develop and nurture these communities right from the beginning, allowing coordination across all channels of social media available. Tools like remarketing pixels allow marketers access to consumers even after they’ve left your website: imagine being able to market to the people who come to your store and don’t buy anything! Now you can.
With the advent of social media, boosting conversion and nurturing community has become strategically vital and increasingly complicated. Our infographic provides a great introduction and plan of attack for using the new access to consumer brands afforded by social media. Read on to learn the best ways to optimize your sales funnel, boost conversion stats, and grow a robust online fan community from the ground up.
