by Jordan Louis | Sep 11, 2013
Mobile Matters. SoMoLo, which stands for Social-Mobile-Local, recognizes that mobile devices are a huge part of how we live, work, and play. They have become an extension of the consumer; who are using mobile to drive local purchases. SoMoLo is an accurate description...
by Jordan Louis | Aug 30, 2013
In keeping with the local business theme of yesterday, a social media platform that you’re probably already using can also make your business more visible in your neighborhood. Twitter can be used to pinpoint people who live or work in your area. Twitter allows...
by Mike Wolpert | Mar 17, 2013
What’s ROR? It’s Return on Relationship. ROR is also the title of a refreshing concept and a terrific new book from Ted Rubin and Kathryn Rose. A quick and insightful read – Return on Relationship speaks perfectly to how social media has so quickly changed customer...
by Mike Wolpert | Jan 1, 2013
The Rose Parade, dozens of football games and more hangovers than usual – every New Year starts out with these staples and traditions including, of course, the New Year’s Resolutions list. There are no shortage of resolutions lists out there for the small...
by Mike Wolpert | Dec 28, 2012
We’ve talked about the importance location marketing with Google Plus and Yelp too. Now Facebook is enhancing its location based information with its new “Nearby” feature and this will mean big opportunities for your small business. But you have to get in the game!...
