In keeping with the local business theme of yesterday, a social media platform that you’re probably already using can also make your business more visible in your neighborhood. Twitter can be used to pinpoint people who live or work in your area. Twitter allows you to locate people who live or tweet in your city, people you know, as well as people you don’t know. This makes Twitter an ideal tool for infiltrating your neighborhood. Think about it. Most users often tweet about the things around them. This means you can find local people by searching for tweets in or near your business location. You can search for your city name, community, landmarks, local businesses, events, fairs, etc.
Experiment with the options of different possible ways people may be typing these in. Click the people tab, and start following the locals who come up under these searches. You can also do the same for areas you would like to do business as a way of to get to know the people in the community. This is a great strategy for reaching out to new people and an easy way to break into these service areas.
You can also use Twitter to find a list of upcoming Tweetups in your area, attend these, and solidify connections and relationships with other local Twitter users. There’s nothing quite as effective as spending some face-to-face time with people to humanize your brand.
This is just another great way that social media marketing can work for you at a local level. There’s much business to be gained by raising your profile locally and Twitter is a great tool to achieve this.
