The Small Business Question – to Go Social?

The Small Business Question – to Go Social?

There’s an ongoing debate about the value of social media for many small businesses. The small business question about marketing usually boils down to resources. We think it’s a healthy debate too because maximizing the return on the investment of your time, as a...
Small Business Social Media Best Practice: Relevant Posts

Small Business Social Media Best Practice: Relevant Posts

One of the keys to small business social media marketing best practice is offering advice and insights which demonstrate your expertise and value to customers. We’ve all seen Facebook and Twitter feeds from businesses that are solely self-promotional and those will...
Ten Twitter Tips

Ten Twitter Tips

Twitter allows only 140 characters per “tweet” so in that spirit – we’ll keep this post short by offering a quick Ten Twitter Tips. A recent study from Buddy Media on effective Twitter Tips ran over 20 pages. Social Jumpstart dove in and pulled out these salient 10...

McKinsey Validates Social Jumpstart’s Approach

You have probably heard of McKinsey & Company – one of the nation’s largest, most prestigious and very expensive business consulting firms. They recently released a report on the growing importance of social media marketing for businesses and organizations. The...