You have probably heard of McKinsey & Company – one of the nation’s largest, most prestigious and very expensive business consulting firms.
They recently released a report on the growing importance of social media marketing for businesses and organizations. The Social Jumpstart Team dove deep into the report to see what the brain trust at McKinsey had to say. Low and behold – they validated the exact approach Social Jumpstart has been using and teaching for the last couple of years.
It’s a long and involved report – here are the key takeaways for you:
- Social Media’s influence has grown to a point where it is no longer something to experiment with but companies must fully embrace and use it.
- There are 4 primary parts to social media for business:
- Monitor
- Respond
- Amplify
- Lead
- Social Media is significantly impacting sales through both reputation and customer services response channels as well as providing better search results.
- Social Media can be used vs. traditional advertising reducing costs and increasing sales.
- Social Media has disrupted typical consumer purchasing decisions
When the leader in sophisticated business strategy consulting validates and supports what Social Jumpstart and other Social Marketing Services are advising – you know social is more important than ever for your business or organization.
And while the social marketing landscape may look challenging – it can actually be easy and even fun.
How? We invite you to sign up for Social Jumpstart’s video series to see how. And unlike a McKinsey Consulting engagement that will run you tens of thousands of dollars – you can tap into Social Jumpstart for free!
