One of the keys to small business social media marketing best practice is offering advice and insights which demonstrate your expertise and value to customers. We’ve all seen Facebook and Twitter feeds from businesses that are solely self-promotional and those will usually get ignored or worse – hidden or unsubscribed from altogether.
What does a solid expert post look like? Take a look at this example of a compelling and concise Facebook post from Menath Insurance – a broker located in Lake Tahoe.
The information is timely (summer fire season) and very relevant to their customers.
Including a dramatic photo, it features a current (at the time of the post) tragic event, the Colorado wildfires and relates it to the fire dangers of their customers in the Tahoe National Forest. It then links to an interesting article with a little known fact that some insurance companies have their own firefighters for clients.
And is does all this while also pointing out that Menath Insurance can provide more information about this particular carrier too.
Think about how you can use this same format with your own industry and customer base to establish your small business social media marketing best practice as you build your social marketing presence.
