by Mike Wolpert | Jun 11, 2013
Social Sharing is a concept we learned as children at home and in school. Some kids didn’t always enjoy sharing, remember? They were the toy and candy hoggers. But other kids loved sharing. They couldn’t wait to let us taste their favorite treat or take a spin on...
by Mike Wolpert | Jun 1, 2013
As small business owners our passion for our work often translates into 12-17 hour days, seven days a week. We micromanage every decision, task, and challenge. And when it comes to marketing our brand and generating both consumer loyalty and sales, we sometimes run up...
by Mike Wolpert | Mar 17, 2013
What’s ROR? It’s Return on Relationship. ROR is also the title of a refreshing concept and a terrific new book from Ted Rubin and Kathryn Rose. A quick and insightful read – Return on Relationship speaks perfectly to how social media has so quickly changed customer...
by Mike Wolpert | Feb 10, 2013
Ok – we’re all about small business. But sometimes it is good to take a look at big business to see what is keeping them up at night and where their priorities fall and take a pulse of market trends and over 1700 CEO’s can’t be wrong about social media....
by Mike Wolpert | Jan 1, 2013
The Rose Parade, dozens of football games and more hangovers than usual – every New Year starts out with these staples and traditions including, of course, the New Year’s Resolutions list. There are no shortage of resolutions lists out there for the small...
