Social Mobile Local Marketing

Social Mobile Local Marketing

Mobile Matters. SoMoLo, which stands for Social-Mobile-Local, recognizes that mobile devices are a huge part of how we live, work, and play. They have become an extension of the consumer; who are using mobile to drive local purchases. SoMoLo is an accurate description...
Managing Gmail Tabs

Managing Gmail Tabs

In keeping with this week’s topic, we wanted to explore what the Gmail inbox tabs feature means to your newsletter. According to Google, the customizable tabs “put you back in control so that you can see what’s new at a glance and decide which emails...

10 Tips to Get Your Email Newsletter Read

We all get a lot of email, so the goal here is to get YOUR email newsletter read. You’ve probably already delivered something of value to your list to collect their email, keep that up! Every time you email your list, you should be offering something of value,...
Twitter – Connecting Local with Twitter

Twitter – Connecting Local with Twitter

In keeping with the local business theme of yesterday, a social media platform that you’re probably already using can also make your business more visible in your neighborhood. Twitter can be used to pinpoint people who live or work in your area. Twitter allows...