Here are 10 tips to get your email newsletter read:
1. Create attention-grabbing subject lines.
2. Number your newsletter and include this number in the subject line.
3. Make sure recipients know who you are.
4. Keep your newsletter short.
5. Pretend you’re talking to your subscribers face to face.
6. Ask questions.
7. Never take anyone’s attention for granted.
8. Support and learn from other subscriptions.
9. Give people a reward for reading.
10.Have a clear call to action.
Your email list is more than just a bunch of prospects who get an email coupon once in a while, a well treated list becomes much more. It’s your community, it’s your group, your team, your band of supporters … and, of course, prospects and customers. The reason people subscribe to your email list is mostly about them, not you – they want to know more about what you do – they want you to be useful, so that’s pretty useful, just be useful.
What questions can you answer? what problems can you solve? what ideas can you help spark? If your subscribers come to know you for being a good source for something they want, something they can use, they will share your stuff, essentially vouching for you a bit, and growing your network a little bit more!
Consistency in publishing is like reliability in business – be dependable and folks will come to depend on you. If you send a monthly newsletter just once a month, send it on the same day, the same time – over time people will notice that you are dependable and you will get your email newsletter read.
