Are You Better than Amazon?
The economy is on the rebound! The proof? Well, for one, Amazon is hiring. Small business owners may not find that to be the most awesome news, but here's why it is such a big deal. Today the buzz is all about Amazon's amazing growth; they are hiring 7,000 people -...
Southwest Airlines Landing Gear Collapse = Social Media Win
As I write this, I'm sitting at Oakland International airport preparing to board a Southwest Airlines flight and what pops up on my Facebook Feed? A notification from the very same carrier informing its nearly 4 million followers (and me) that one of its aircraft, SWA...
Small Business Social Marketing: Facebook in 40 Minutes Training Program
As a small business owner and entrepreneur, do you feel a little overwhelmed by social media even though you just know there's value in it for you? The majority of our customers felt the same way. They found that with a little help, they were able to get a handle on...
Heineken Hits A Home Run With “Departure Roulette”
Ever go to the airport and wonder "Where ELSE could I go?" or "What if I just got on a different plane?" Heineken hits a home run with their new "Departure Roulette" opens that door - wide! In this just released video we see Heineken offer, well - anything, but it's...
4 Tips for a Great Call to Action
Social media and sales are about making connections, starting conversations, engaging your audience, and building relationships. Ultimately there is a call to action, after an earned relationship. Now purchasing decisions are made based on these relationships, peer...
Listening to the Customer
Think about the last time you spoke with a business owner or employee who made you feel as if you were a truly valued customer. Didn’t you come away from that encounter feeling heard? Visible? Understood? Wouldn’t you want a customer to feel that way when they engage...
