Social media and sales are about making connections, starting conversations, engaging your audience, and building relationships. Ultimately there is a call to action, after an earned relationship. Now purchasing decisions are made based on these relationships, peer reviews, word-of-mouth, and personal recommendations. This kind of information is being searched for and communicated through social media, and your business must present and available to respond.
Remember, your small business is competing with every other business on social media. You must make your audience an offer they can’t refuse or run the risk of being overlooked. Without a call to action, your social media is just simply branding. Is your business implementing a call-to-action in your social media marketing campaign? Here are our four tips that will help make a big impact on your business and goals.
1.Don’t be afraid to ask for what you want
Sometimes the best way to get what you want is to ask for it! This establishes you as an authority in your field, and people trust authority. Pick a goal, make it clear, and work on getting your audience to take action towards this goal. In social media it is acceptable to ask for a share or follow, or even a more direct “buy my product”.
2. Customize your call-to-action based on the social media platform
Now that you know what you’re asking of your audience, make sure you choose the correct words to spread the message. If posting on Twitter, use their language of “tweeting” and “retweeting”. If on Facebook, stick to “like”, “comment”, and “share”. Google uses “+1” for their posts and “circles”. Your offer must make sense based on the social media platform it appears on. Consistently using the correct phrases will add to your credibility.
3. Don’t underestimate the power of visuals
Make your call to action stand out visually. Social media users see tons of new posts per day on their feed, and only stop to read what catches their eye. Enhance your presentation and use interesting video or images so your posts don’t get overlooked. A call to action supplemented with a compelling visual aid is the best way to grab your audience’s attention.
4. Maintain a happy medium
Balance your call to actions with quality shares from other sources you trust and believe in. Always remain in the conversation, and engage with your audience, so they are reminded that you’re a real person too. People like authenticity, so let the personality of your business shine through.
Remember, everything on social media happens out in the open. By successfully integrating a solid call to action in your marketing, it creates unlimited potential. Think about how many times Facebook has told you about a business your friend just “liked”. That business could -and should- be you.
