Heineken Hits A Home Run With “Departure Roulette”

Ever go to the airport and wonder “Where ELSE could I go?” or “What if I just got on a different plane?” Heineken hits a home run with their new “Departure Roulette” opens that door – wide! In this just released video we see Heineken offer, well – anything, but it’s anything random. Brilliant marketing and a most marvelous look at the human dynamic as people ponder the question “Would you push the button, drop everything and go there right now?”
It’s awesome – enjoy!