Seasonal Storytelling: Spring [Infographic]

Seasonal Storytelling: Spring [Infographic]

Welcome to spring! Now is the perfect time to kickstart your seasonal storytelling with fresh new phrases and words that trigger all five senses for your readers. Who doesn't enjoy reading a story about a bakery when the aroma of the warm, yeasty loaves lifts off the...

[Infographic] Small Business Superpower

[Infographic] Small Business Superpower

Recently, we published a post on how to tell a story about your small business superpower. It was so well received that we decided to condense it into an infographic that you can keep on hand as a quick tip sheet of sorts. Your company's Superpower is something...

6 Tips for Telling Business Stories Customers Love [Infographic]

6 Tips for Telling Business Stories Customers Love [Infographic]

The average human attention span is now said to be approximately 8 seconds. A Goldfish has an attention span of approximately 9 seconds. Yes. Let that sink in. Wait. No. That will take longer than 8 seconds. See how quickly that happens? If you only have 8 seconds to...

Interview with Congresswoman Jackie Speier

Interview with Congresswoman Jackie Speier

In celebration of International Women’s Day, Facebook and Instagram hosted a “Boost Your Business” event in San Francisco. Congresswoman Jackie Speier was the keynote speaker and Mike Wolpert caught up with her for this short interview where she shares some great...

6 Twitter Tips for Small Business Storytelling

6 Twitter Tips for Small Business Storytelling

Want to get better at using Twitter for your small business storytelling? Who doesn't? It's a terrific search engine that lets you join other people's conversations or start your own simply by using hashtags. Twitter does one thing really well - it encourages people...

Small Business Marketing:   Website + Email = Success

Small Business Marketing:
Website + Email = Success

In a survey last month, over 1000 small business owners where asked what they would focus their marketing efforts on this year – and over 50% said their website would be the main marketing channel for 2016. It seems like we’ve been talking about this for a while, so...