by Mike Wolpert | Feb 3, 2015
Great storytelling ideas are important because they feed our social marketing. As Small Business owners we get to share stories that let our customers connect with us, about what we do and why we do it. Why? Two reasons: Stories are what make us interesting and (even...
by Mike Wolpert | Jan 2, 2015
Looking into the marketing crystal ball of 2015, more attention than ever is being directed by major brands to content marketing via social media channels. That’s nothing really new. What is new, however, is the engine behind their social media strategy: Storytelling....
by Mike Wolpert | Oct 6, 2014
Newsflash: You are a mentor. You aren’t just a small business owner, you’re a mentor. People admire your courage, your drive, your passion and freedom. As a mentor and leader there’s something important you want to share in your storytelling. When your customers ask...
