Small Business Storytelling: Hat Stories
As small business owners there is one thing we can all agree on – we wear a heck of a lot of hats! All of them bear different titles and come loaded with responsibilities – and most of them we learned to wear while we were growing our businesses. No...
Storytelling Through Seasonal Senses
As we lose the last bit of summer weather and slide into autumn, it’s a wonderful time to take advantage of storytelling through seasonal senses. We’ll concentrate on autumn, but think bigger picture – you can easily do this with spring, summer and winter as...
Stories by the Slice: Give Customers What They Crave
We live in an era where people are starved for meaningful stories. Bombarded daily by empty-headed Reality television and relentless advertising, both online and off, we scroll and click in an endless search for content that actually matters to us, content that makes...
Google Uses Storytelling from The Heart to Build Engagement, Views & Sales
You can learn a lot from Google. And I’m talking about more than just typing questions into the search box. You see, even big business like Google understand the power of storytelling from the heart and the difference it makes in their B2B marketing. A recent blog...
