Writing an eBook for Small Business

Writing an eBook for Small Business

Thinking about writing an eBook to promote your small business? It’s a great way to rock a social marketing campaign. You know what the best small business eBooks do? They share knowledge or skills. A mechanic could write an eBook about Ten Tips for DIY Car Care....
4 Tips for a Great Call to Action

4 Tips for a Great Call to Action

Social media and sales are about making connections, starting conversations, engaging your audience, and building relationships. Ultimately there is a call to action, after an earned relationship. Now purchasing decisions are made based on these relationships, peer...
Listening to the Customer

Listening to the Customer

Think about the last time you spoke with a business owner or employee who made you feel as if you were a truly valued customer. Didn’t you come away from that encounter feeling heard? Visible? Understood? Wouldn’t you want a customer to feel that way when they engage...