by Mike Wolpert | Jul 13, 2016
As small business owners, we’ve been hammered to focus on the R.O.I., or Return On Investment, on nearly everything we do. What so often get’s overlooked though is the far more deadly C.O.I, or Cost Of Inaction – what are we missing because we don’t do...
by Mike Wolpert | Jul 10, 2016
Story marketing is a natural way for SMB to connect with customers and prospects on a level that big companies just can’t. Stories are how we make sense of what’s happening around us, it’s how we explain things to ourselves and others. Story is how we process,...
by Mike Wolpert | Jul 5, 2016
Like a California earthquake on the San Andreas Fault (its biggest) the state of social media was just shaken yet again and the epicenter was in Menlo Park CA with it’s biggest player, Facebook. And, just like a California earthquake, it comes as no surprise that...
![3 Ways Google Loves Local Mobile]()
by Mike Wolpert | Apr 29, 2016
In 2015, Google changed how it displays its top results for local search. It used to be that when you searched for a local business, Google would serve up the top 7 results at the top of the page. This came to be known as the “7-Pack” – and these spots were...
by Mike Wolpert | Apr 21, 2016
“Your Business Has Been Hijacked” – In Norwalk, Connecticut Penny’s Diner has been serving up comfort food for 30 years. Today they are in crisis mode – because they didn’t have a handle on their twitter handle. Here’s the story: The Treasury Department...
