Hostage Email. Stop That! (Rant)
We all get too much email - sometimes we want less. I've been continually infuriated by companies (mostly large) that make it "Oh so easy" to subscribe and nearly freaking impossible to UNsubscribe. When I agree to "sign up" I'm not agreeing to become shackled to them...
3 Ways Business Storytelling Makes Your Email Marketing Successful
Email marketing is still an effective way to reach out to customers who want to stay connected to your business. So why not use it to promote your storytelling? Sure - email is an effective way to let your customers know that you have a sale going on, a webinar they...
Business Storytelling 2.0 – The Webinar
Got a New Year's Resolution? Here's one we think you should consider - Learn how to attract new prospects and engage current customers on social media (and on Main Street), so that your business thrives throughout 2016. Marketing on social media doesn't have to be...
Get Local – the Pleasures of the Local Gift
I had the most delightful box of gifts arrive for the holidays - a gift of someone else's local. We talk a lot on this blog and in our marketing training about Buying Local and the benefits of Shopping Small Business because of the great stuff - and the great...
Stop YouTube “Suggested Videos” from appearing on Your Embedded Business Video.
You know when a YouTube video ends and you get all those “related video” choices? Sometimes that’s not-so-great if you are using that video for business and it’s posted on your website - because it sometimes shows unrelated videos you’d rather not be associated with -...
Business Stories: The Client Benefit Story
Business stories told as marketing are so effective because they allow the viewer to take a moment, focus on your message and easily step into the role of customer. This is especially true when the story being told is about the benefit to the customer. In this short...
