Mike Wolpert: Social Storytelling is the New Marketing

Mike Wolpert: Social Storytelling is the New Marketing

by | May 20, 2014

Everybody loves a story. And everybody has a story to tell. Which is why social storytelling is the new marketing. It gives small business owners and entrepreneurs a valuable way to connect with customers that moves their relationship well beyond a simple...
Storytelling’s Magic Moment

Storytelling’s Magic Moment

by | May 12, 2014

Every person has a story, the small business owner, the entrepreneur with a disruptive design, or the woman walking her dog past you on the sidewalk. In social media we talk about storytelling as a form of engagement, conversation, and authenticity. But the word we...
Setting the Scene: The Visual Appeal of Storytelling for Business

Setting the Scene: The Visual Appeal of Storytelling for Business

by | Jan 6, 2014

Since the dawn of the Jedi, when a golden god captivated his audiences with tales of good versus evil, storytellers have continued to be a vital part of our world. They remind us of who we are, binding us through history, a sense of destiny and above all, meaning. In...
Business Storytelling: Be The Authority

Business Storytelling: Be The Authority

by | Dec 30, 2013

Do you realize that your customers want you to be the authority? Ever take a moment to stop and understand why? Sure, they expect you to know all the products and services you provide. But they also expect you to know the biography of your products. Where are they...
Are You Selling the Scream or Telling the Story?

Are You Selling the Scream or Telling the Story?

by | Dec 23, 2013

Here’s a recent morning Headline: “Mad Dash for Shoppers: Stores Stay Open for 100 Hours” Well – if that doesn’t scream desperation, I don’t know what does. What do you think? Each year the holiday shopping season gets louder. This year...