by Mike Wolpert | Oct 6, 2014
Newsflash: You are a mentor. You aren’t just a small business owner, you’re a mentor. People admire your courage, your drive, your passion and freedom. As a mentor and leader there’s something important you want to share in your storytelling. When your customers ask...
by Mike Wolpert | Sep 30, 2014
What has captured more tech press in the last 48 hours and gone from an obscure project out of a small Boulder Colorado design shop and a Vermont bike manufacturer to growing by more than 50,000 new users an hour? Say hello to Ello. Ello is an “ad free” social network...
by Mike Wolpert | Sep 29, 2014
It may seem that our transaction with the customer ends with the final sale, but in some ways it’s just the beginning. But their experience with a purchase can be just the start of something more important to them. When a customer gets your product home they fit it...
by Mike Wolpert | Sep 18, 2014
Sometimes storytelling for business can be a little rough. Do you struggle to write content that will engage and convert? Are there days, weeks, months, even, when writing feels as torturous as getting a cavity filled? Or maybe you’d rather get that cavity filled than...
by Mike Wolpert | Jul 31, 2014
This TD Waterhouse commercial is a powerful example of storytelling as marketing. It picks you up and carries you along. Give it a watch, you might get that teary thing going in your eye. Doesn’t this make a bigger and better impact than some advertisement about...
