


Periscope for Business: Four Fab Ideas (infographic)
Have you considered using Periscope for business yet? Periscope is a live streaming video app from Twitter – people can watch from mobile or laptop and its power lies in its interactive “real-time” action. In it’s first ten days it gained a...
Fitness: A Trainer’s Story / A Trainer’s Tips – Robert Werner
Robert is a trainer at my gym, I take some of his fitness classes (he’s in absurdly great shape – so there’s proof that doing the work pays off) and he’s such a nice, fairly soft-spoken guy, so of course I wanted to know his trainer’s story. The prep we...
The Self-Care Story: Ruben J Rocha – More than Massage
The story you tell about your business should often include big chunks of you (why you do this) and them (what your customers get from what you do) it’s your passion path combined with the customer benefit story. Often when we are talking about ourselves and our...
A Business Story: Art from the Heart
Telling your business story will take many forms, you’ll tell it from different angles to illustrate different points.It can be as easy as pointing a camera at a person (or have them point one at you) and ask the question “Why?” - and then listen. I recently did this...