Shop Small Saturday: It’s a Social Event

Shop Small Saturday: It’s a Social Event

Social media is the perfect way to showcase your participation in Shop Small Saturday or Small Business Saturday. Here are 7 social marketing ideas that will Jumpstart your customer engagement for the big day: 1. Make it Mobile. Offer a coupon or QR code that’s good...
Social Media Marketing for Contractors and the Tradecraft

Social Media Marketing for Contractors and the Tradecraft

Social Media Marketing for contractors and the tradecraft is an amazing opportunity. I have a lot of people that I count on to keep my home and office in good working order. These tradespeople are masters of their craft and have done everything for me from major...
Native Advertising and Small Business Social

Native Advertising and Small Business Social

There’s a relatively new buzz term making the rounds with large advertisers and big brands these days:“Native Advertising”. It’s a new name for an old tactic being applied (primarily) to interactive mediums. Simply put, native ads are ads that are designed and...