Business Storytelling: Be The Authority

Business Storytelling: Be The Authority

Do you realize that your customers want you to be the authority? Ever take a moment to stop and understand why? Sure, they expect you to know all the products and services you provide. But they also expect you to know the biography of your products. Where are they...
Are You Selling the Scream or Telling the Story?

Are You Selling the Scream or Telling the Story?

Here’s a recent morning Headline: “Mad Dash for Shoppers: Stores Stay Open for 100 Hours” Well – if that doesn’t scream desperation, I don’t know what does. What do you think? Each year the holiday shopping season gets louder. This year...
Cyber Monday Results

Cyber Monday Results

It’s official; all roads are leading to mobile. Cyber Monday sales broke records and proved that consumers are now very comfortable making purchases from their mobile phone. Millions of Americans logged in yesterday to shop on the busiest online shopping day of the...
Small Business Saturday – Last Minute Advice

Small Business Saturday – Last Minute Advice

Small Business Saturday is two days away! This is the perfect opportunity for you to show your customers how local businesses and communities thrive because of their patronage. That’s a big deal. So make Small Business Saturday a celebration. Make it about your...
Building Relationships on Small Business Saturday

Building Relationships on Small Business Saturday

Small Business Saturday provides an opportunity to build new relationships with customers and nourish existing ones. As you know, managing customer relationships properly is the key to success in today’s business world. This is a day centered around quality...