It’s official; all roads are leading to mobile. Cyber Monday sales broke records and proved that consumers are now very comfortable making purchases from their mobile phone. Millions of Americans logged in yesterday to shop on the busiest online shopping day of the year. Joel Anderson, president and CEO of Walmart.com, said “2013 is the year online went mobile,” as mobile shopping accounted for 55% of its traffic.
What does this mean for small business?
A well-executed mobile plan will be a huge payoff for you. If you still don’t have a user-friendly mobile website, now is the time to make it a priority. Facebook, Instagram and Snapchat are the largest photo sharing sites, and most people are accessing them through their phone. Video is also right in your pocket now. Vine, Instagram and YouTube are the leaders in providing access to videos from wherever you are. The connection we have with people from the little glass device in the palm of our hands is much more intimate than the connection we have from our computer screens at work.
This year Cyber Monday proved that mobile devices have become an extension of the consumer; the “the shopping companion of choice”. Put this to work for your business, and get started on a mobile strategy today.