by Mike Wolpert | Dec 20, 2013
You tell the story of your brand to help customers connect with you on an emotional level. You want them to trust and love your brand. When you put out a product, you want them to embrace it, rave about it and make it part of their lifestyle. Emotional selling isn’t...
by Mike Wolpert | Nov 11, 2013
If Benjamin Franklin wanted to engage more customers on Small Business Saturday, what would his “To Do” list look like? Be inventive – offer something new Make it electric – create a positive atmosphere Put Paul Revere in charge of getting the message out via social...
by Mike Wolpert | Oct 2, 2013
If you have any lingering doubts about the importance of online video, consider this; last night on ABC World News, Diane Sawyer shifted the focus on one of the greatest news organizations on the planet to cover the story of a young woman resigning from her job at a...
by Mike Wolpert | Sep 4, 2013
Do you have an email newsletter for your business and wish you were reaching a wider audience so more people could read it? As a business owner you probably realize that a good email list is a great marketing asset, your current list is likely to be of current and...
by Mike Wolpert | Aug 28, 2013
Facebook just made it a lot easier for businesses to run promotions on our own pages – if you’re using an app to run promotions, that’s still fine – and now promotions can be run right on the page, for example, businesses can now; Collect...
