by Mike Wolpert | Sep 28, 2015
You can learn a lot from Google. And I’m talking about more than just typing questions into the search box. You see, even big business like Google understand the power of storytelling from the heart and the difference it makes in their B2B marketing. A recent blog...
by Mike Wolpert | Sep 16, 2015
UPDATE – Facebook figured out a way to make the button work : https://www.facebook.com/zuck/videos/vob.4/10102413019800771/?type=2&theater Update: Thanks to John Boitnott of INC Magazine for mentioning us in his story...
by Mike Wolpert | Apr 24, 2015
We all hit a bit of a marketing ‘content creation’ slump at times. Suddenly, we can’t even come up with a single interesting idea and our Facebook page feels like its dying from inactivity. That’s quite reasonable; we have a lot on our minds (like...
by Mike Wolpert | Feb 3, 2015
Great storytelling ideas are important because they feed our social marketing. As Small Business owners we get to share stories that let our customers connect with us, about what we do and why we do it. Why? Two reasons: Stories are what make us interesting and (even...
by Mike Wolpert | Jan 2, 2015
Looking into the marketing crystal ball of 2015, more attention than ever is being directed by major brands to content marketing via social media channels. That’s nothing really new. What is new, however, is the engine behind their social media strategy: Storytelling....
