Common Mistakes to Avoid with Poor Business Reviews Online
The crappy online review. It happens. To all of us. Sometimes warranted (rarely) but always a concern, poor business reviews online can really hurt your business. We’ve all been there. On Yelp, Yahoo, Reddit, Twitter or any number of sites or apps there’s a pit you...
What’s Jelly? (and Should Your Small Business Care?)
Jelly, not to be confused with the small business rewards program Belly, is a new question and answer app released yesterday by a co-founder of Twitter and it’s getting a lot of attention in the tech press. Essentially it is a question and answer app using pictures....
Setting the Scene: The Visual Appeal of Storytelling for Business
Since the dawn of the Jedi, when a golden god captivated his audiences with tales of good versus evil, storytellers have continued to be a vital part of our world. They remind us of who we are, binding us through history, a sense of destiny and above all, meaning. In...
Storytelling: Blogging for Sales Reps
The biggest challenges for a sales rep are establishing your expert status in your niche and answering the question of why people should do business with you. Added to your pain is the fact that the product or service you’re offering isn’t always something a lot of...
Business Storytelling: Be The Authority
Do you realize that your customers want you to be the authority? Ever take a moment to stop and understand why? Sure, they expect you to know all the products and services you provide. But they also expect you to know the biography of your products. Where are they...
Are You Selling the Scream or Telling the Story?
Here’s a recent morning Headline: "Mad Dash for Shoppers: Stores Stay Open for 100 Hours" Well - if that doesn't scream desperation, I don't know what does. What do you think? Each year the holiday shopping season gets louder. This year it’s evolved into one long,...
