Curating Content? Try Sliding Down a Social Rabbit Hole
Curating content is something most writers love doing because quite often we end up down an unexpected rabbit hole, like Alice in Wonderland. And let me tell you, those unexpected rabbit holes are some of the most delightful places to discover new ways of looking at...
5 Ideas for Compelling Content Creation
Here’s a recent question from a client: “I’m stuck. How do you consistently come up with compelling content for weekly posts? Any tips, tricks or solutions?” Well, of course! With the release of Hummingbird, Google’s newest algorithm change, writing content isn’t...
The Hummingbird Effect: A Basic Understanding of Google’s Algorithm Update
SEO can be confusing to anyone who doesn’t spend their days studying it. In fact, most small business owners probably don’t have a lot of extra time to devote to learning all about SEO, they really just want to know the basics and how to make it work for them. Then...
Instagram Direct for Business
The new feature on Instagram, Direct Messaging, allows you to send private images and videos to other Instagram users. This is a great tool for deepening relationships with customers through the level of customer service it allows. It allows your small business the...
Mobile Marketing Strategy: 6 Ways to Connect to Smartphone Users
You’re getting ready to leave for a morning meeting with a new client on the other side of town. You remember there’s a popular donut shop that just opened a second location in that area. You decide it would be a nice touch to bring a box of warm donuts to the...
How to Get Your Business More Facebook Fans
We talk quite a bit in the world of business social marketing about the need to “connect” and “engage” and “post good content” – and a lot of other really valuable concepts and buzzwords – and then sometimes it just comes down to a simple question I hear again and...
