by Mike Wolpert | Oct 10, 2012
Social Snafus. They are rather common and happen to firms and organizations of all sizes – even the most sophisticated large brands. While the stories may make us cringe and shake our heads in disbelief, we can learn from these mistakes as well. A terrific way to do...
by Mike Wolpert | Oct 8, 2012
Search for small business social media marketing and articles from one author consistently appear in the results – Lisa Barone. Lisa is VP of Strategy for Overit Media and is a prolific writer with a focus on small business social marketing. A focus, of course, that...
by Mike Wolpert | Oct 5, 2012
Facebook hit 1 billion global monthly users this week. That’s a big number and big news. They followed this with more news announcing Personal Promoted Posts in the USA at an initial $7 a pop. This appears to be an extension of their Promoted Pages program into...
by Mike Wolpert | Sep 29, 2012
We’re going mobile. And so are your prospects and customers. It’s been 41 years since The Who released “Who’s Next” which included this iconic hit song. Mobile marketing isn’t that old but it’s nothing really new either. However, the fact is until now it...
by Mike Wolpert | Sep 24, 2012
We follow and learn a lot from many social media thought leaders. Usually they are focused on how major brands and big business benefits from social media. Rarely is small business mentioned. So it was a pleasant surprise to see one of the true leading social media...
