Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling. Your graphic design aesthetic is an...
Everybody loves a story. And everybody has a story to tell. Which is why social storytelling is the new marketing. It gives small business owners and entrepreneurs a valuable way to connect with customers that moves their relationship well beyond a simple...
Every person has a story, the small business owner, the entrepreneur with a disruptive design, or the woman walking her dog past you on the sidewalk. In social media we talk about storytelling as a form of engagement, conversation, and authenticity. But the word we...
Steve McIntosh, Chief Fan Ambassador of Fanhub, a collaboration platform for small businesses, talks to us about how to integrate social media culture with traditional business, why being open-minded is a key to making successful workplace change, and how...
Professionals join LinkedIn to make connections. But that doesn’t mean they want to be inundated with marketing emails from people they just met. Nor does it mean they want to join a Group discussion only to find others who are busy pushing their latest product or...
We often get asked, “What the heck is a #hashtag?” The first thing a small business owner should understand about Twitter is that it has a different energy than Facebook. It’s fast-paced and forthright. And there are a lot of conversations happening beyond...
