Google Plus – This “Place” Just Got A Lot More Important

Google Plus (G+) is a second tier social network today but, don’t discount it for long. With the recent incorporation of Google Places into Plus – this social network is gaining clout. Fast. Facebook, Twitter, LinkedIn, YouTube and depending on the nature of...

Coke to Drop Television Advertising??? No not today but…..

And so it begins. Coke recently indicated that the company is becoming less enthusiastic about television advertising.  How could one of the world’s biggest and best known brands have a falling out with TV ads? In a word. Technology. In two more important words....

Social Ad Spend to Rise – Should You Follow?

Surprise – surprise….advertising spend is increasing on social media. That probably comes as no surprise whatsoever as advertisers are fast followers chasing people (or eyeballs) where they spend their time, which is certainly on social media these days. The Realtime...

The New Social Jumpstart Blog

Jumpstart – kickstart – upstart call it what you wish – the New Social Jumpstart Blog is here and there’s a lot more coming soon. What can you expect to find here? Everything relevant and helpful to help the small and medium business or...
Truth in Advertising ~ Finally!

Truth in Advertising ~ Finally!

Social Media is shattering the way advertising works and the last people to catch on are the big advertisers. Since the advent of advertising the message has always been the message “I am telling you and thus, it’s true”. The ads got bigger, the media became more...