by Mike Wolpert | Mar 2, 2018
The Power of “We Believe” Marketing Statements As business owners, we’d all like to be able to flip a switch and bring 100 new, loyal, ready-to-buy customers through the front door, or, for those of us in the service business, to be invited to come through...
by Mike Wolpert | Jan 16, 2018
The research is in, the data continues to confirm that people like Marketing Stories, not Ads. Because of this, stories are very effective for small business in particular. Humans are wired for story; it’s how we have communicated since the dawn of civilization....
by Mike Wolpert | Jul 25, 2017
What happens when your customers change, your prospects change and marketing changes? Well, if you stubbornly remain the same and cling to the same old strategies, You Die. Plain and simple. There are entire segments of massive businesses that are going to hell...
by Mike Wolpert | Aug 2, 2016
Have you ever gone to have your hair cut and walked away feeling mentally refreshed – and looking good? I have the coolest Barber, she’s like a therapist with scissors; she’s curious about what’s going on, interested in what I’m up to and she’s always got a...
by Mike Wolpert | Jul 28, 2016
Our stories compel us to do What We Do. They are what we are made of. Our stories are not “about us”, they are who we are. Story Marketing is powerful because our stories inspire us and they inspire others to become our customers, they inspire customers to become more...
