by Mike Wolpert | Oct 26, 2012
We recently stopped into the Javitz Center in New York to check in on the NY Xpo Small Business Conference and see what’s hot for the SMB market. Event Management’s SVP Devin Cleary from the Xpo was a big help to us as we toured the floor. The...
by Mike Wolpert | Oct 23, 2012
Pivot Conference Talks Social Business and Generation C The annual Pivot Conference designed for large brand social marketers is an event that allows us to see into the future of small business social opportunities. With Brian Solis, arguably the top thought leader in...
by Mike Wolpert | Oct 21, 2012
We continue to be perplexed with ad hoc so called “studies” making claims about the lack of engagement of Facebook Fans with brands and businesses. The latest headline from a popular social media blog gasps “Only 6% of Facebook Fans Engage with Brand...
by Mike Wolpert | Oct 15, 2012
What’s the first stage of social media? Listen Where should you be listening? Likely, Yelp. Social Jumpstart had the chance to visit the Yelp Headquarters recently and meet with a number executives and product leads from this leading review site. Yelp is arguably one...
by Mike Wolpert | Oct 10, 2012
Social Snafus. They are rather common and happen to firms and organizations of all sizes – even the most sophisticated large brands. While the stories may make us cringe and shake our heads in disbelief, we can learn from these mistakes as well. A terrific way to do...