by Mike Wolpert | Jan 23, 2014
We talk quite a bit in the world of business social marketing about the need to “connect” and “engage” and “post good content” – and a lot of other really valuable concepts and buzzwords – and then sometimes it just comes down to a simple question I hear again and...
by Mike Wolpert | Jan 8, 2014
Jelly, not to be confused with the small business rewards program Belly, is a new question and answer app released yesterday by a co-founder of Twitter and it’s getting a lot of attention in the tech press. Essentially it is a question and answer app using pictures....
by Mike Wolpert | Jan 2, 2014
The biggest challenges for a sales rep are establishing your expert status in your niche and answering the question of why people should do business with you. Added to your pain is the fact that the product or service you’re offering isn’t always something a lot of...
by Mike Wolpert | Dec 30, 2013
Do you realize that your customers want you to be the authority? Ever take a moment to stop and understand why? Sure, they expect you to know all the products and services you provide. But they also expect you to know the biography of your products. Where are they...
by Mike Wolpert | Dec 23, 2013
Here’s a recent morning Headline: “Mad Dash for Shoppers: Stores Stay Open for 100 Hours” Well – if that doesn’t scream desperation, I don’t know what does. What do you think? Each year the holiday shopping season gets louder. This year...
