by Mike Wolpert | Sep 18, 2014
Sometimes storytelling for business can be a little rough. Do you struggle to write content that will engage and convert? Are there days, weeks, months, even, when writing feels as torturous as getting a cavity filled? Or maybe you’d rather get that cavity filled than...
by Mike Wolpert | Jul 31, 2014
This TD Waterhouse commercial is a powerful example of storytelling as marketing. It picks you up and carries you along. Give it a watch, you might get that teary thing going in your eye. Doesn’t this make a bigger and better impact than some advertisement about...
by Mike Wolpert | Jun 25, 2014
A recent Gallup Poll caught some extra press attention claiming social media does not influence consumers while missing the entire point of social media and how it actually does make a positive impact for small businesses and big brands alike. Their numbers are...
by Mike Wolpert | Jun 19, 2014
As entrepreneurs we all face similar challenges – sometimes they are from the outside; business roadblocks, customer hurdles, vendor hassles – and sometimes they are internal; the secret nagging fears and doubts that can creep in around the edges from time...
by Mike Wolpert | Feb 25, 2014
Social Media Addiction? Well, here’s a solution! The Social Media Guard from our pals at Coca Cola – Lest we forget that there is still the Real World out there. (I know there is, I saw it on Instagram) Enjoy! -Mike Wolpert
