Robert is a trainer at my gym, I take some of his fitness classes (he’s in absurdly great shape – so there’s proof that doing the work pays off) and he’s such a nice, fairly soft-spoken guy, so of course I wanted to know his trainer’s story. The prep we...
The story you tell about your business should often include big chunks of you (why you do this) and them (what your customers get from what you do) it’s your passion path combined with the customer benefit story. Often when we are talking about ourselves and our...
Telling your business story will take many forms, you’ll tell it from different angles to illustrate different points.It can be as easy as pointing a camera at a person (or have them point one at you) and ask the question “Why?” - and then listen. I recently did this...
Salesforce has created an infographic entitled “15 Ways to Cut Through Inbox Noise (and Get Your Emails Opened)” with keys to not only streamlining your email, but giving you tips to help your emails get opened by those who need to see them. While email may be a...
Sometimes you just want someone to tell you the top 5 sites for sharing so you can make it happen. But it’s hard to determine which social media sites are the best fit for your business stories. The real trick to using social media is knowing which sites help...
